Social Media Marketing - Part 2

As I explained in my previous blog what social media is, this blog is what so many companies are doing to build their online identity.

I have read many articles over the internet about social media guiding about how it works, the various platforms, having a website, a logo, presentations, eBrochures helping make an online presence. Although they were all extremely educative and some even opened up new horizons to reach, I feel that there is no strategy as such, it is the human nature, managing it, who builds the strategy of marketing (this is completely my perspective)

There are certain things to concentrate on I agree, as it is going to affect your company’s identity. But overall it totally depends on what you are trying to sell. That is where the most important part of it comes, your WEBSITE. If you believe in online marketing, I am sure you will comprehend that your website represents you and your company on the web. The only way I can judge you is by having a look at the impact your website has on the viewer.

Since the time I have started working at THR3E, I have seen that most start-ups make a mistake of not concentrating on their brand image due to lack of knowledge or financial crunches or come what may. Your Company Brand is going to be reflected by every interaction your company has with the public. A Brand is the personality of the product or service or your company. It becomes conducive to let it encompass and enhance your identity.

When your Company Brand is identifying to the nature of your business and people are perceiving it the way you want, it means you have a successful social media strategy.

Social Media Marketing

Social media marketing is the medium of promoting your business through social media channels and it is a powerful strategy that will get you links, attention and extensive traffic. There is no other cost effective method out there that will easily give you large numbers of visitors.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site lucrative over time.

There are so many people who do not realize the importance of social media and still continue to rely upon just the traditional methods of marketing. It is necessary to know that having a website is not enough to get traffic, you need to market it on various suitable platforms in order to generate ample amount of response, you require, to grow your business.

Everyone today is joining the online community. People tend to seek important information from their facebook, linkedin & twitter connections. Having an account in one of the sites is not adequate, you need to project yourself and market your profile in a certain manner and utilize it to its full potential in order to generate responses and that is social media marketing.

I have been managing my company profile for a while now, although it is extremely interesting and at times requires some creativity, overall it gets monotonous & time consuming. However there is no substitute for hardwork.
Here is a comprehensive list of a few common platforms. These are some common platforms for all products/services :









In case you know of more social media sites do post them here. Let us grow our network and create awareness of our services.