Tuesday, August 31, 2010
My Take On Designing
It is funny I must say I usually never write but when I decided to write this blog, ideas and thoughts have been flooding in my mind. I constantly keep thinking of something and write it down on a piece of paper or a book and at times on my hand when there is no source. While trying to make this blog meaningful and helpful to you, I realised how much I have learned in the bargain. So yet again, I am going to do the same in this article.
The most common question I face is, "Now there are tutorials available to help you create your own website why should we come to you?" And my only answer to that is, everyone can click pictures but for a wedding you need a professional photographer. It is the matter of educating people who are not aware of the strength and impact of art & design. Social Media Marketing is going to take a while to create its niche in India.
I am surrounded by design all day long. I am asked by my designers all the time to comment on what they make. As simple as it sounds, it is not that simple. I agree what they do is much more commendable than my comment but in order to give a meaningful comment and in order to let it make a difference I need to analyse certain aspects of the design. First and foremost I study the requirements then I visualize it in my mind using the examples provided and it needs a lot of wiring in the brain to build the connections and think of what will be the most appropriate solution to it. Even a simple comment can make a difference then I do not need to say how much a design can.
It is also important to be aware of what you are putting on your website. There have to be functional links available, good navigation, proper distribution of space, not too many ads, clear ,balanced and balanced sized fonts, making it search engine friendly. So all of it matters at some point, you will simply lose your traffic by not having one of them.
Well I think that is too much gyaan for now I shall save some of it for my next article.
Labels:
Animation,
Brand,
Content Writing,
Corporate Identity,
Design,
eBrochures,
Flash,
Font,
Graphic Design,
Interactive,
Links,
Logo Design,
Multimedia,
Navigation,
Social Media Marketing,
Web Design
Wednesday, August 25, 2010
Journey at THR3E (Three Interactive)
Since I am dedicating this blog to my company, I would like to start with my journey at THR3E Interactive. Having a commerce background, creativity is something I never quite understood. In order to market it I needed to believe in it and in order to believe in it I needed to understand it to convince others. A lot of research and reading various articles on the net helped me gain the confidence, gave me guidelines and a decent level of understanding to do what I am currently doing.
In a design lets take for eg. typography, what difference does it make whether one uses times new roman or arial, well it does. People use the web for one main purpose i.e. Information. Typography is visual communication. When i write "something" in the font Courier and then i write "something" in the font Helvetica, its clearly visible that its a thin, crisp and a sharp font. When publishing any content on web each and every aspect of it is defined as design, hence it needs to be readable, clear, aesthetic and most relative and appropriate to what you are writing it for. Typography is now considered an art form with vaious studies and specializations.
Or for that matter lets take color, space, design elements, forms, shapes all have different connotations (i will not bore you with discussing each element, will write about it my other articles, as for now typo is enough)
It can be extremely excrutiating and a very tedious tack to get the work/design right and at the same time be approved by your client. However, it is wonderful to be a part of this company and learn new things and explore the opportunity of meeting people, reading minds and offering the best possible services.
This was just a glimpse of my journey at THR3E. I shall keep you updated about new things I learn here and can guide you in case you have any questions. My email address is riddhi@threeinteractive.com. I would love to have your comments, suggestions, ideas, thoughts and feedback as always.
In a design lets take for eg. typography, what difference does it make whether one uses times new roman or arial, well it does. People use the web for one main purpose i.e. Information. Typography is visual communication. When i write "something" in the font Courier and then i write "something" in the font Helvetica, its clearly visible that its a thin, crisp and a sharp font. When publishing any content on web each and every aspect of it is defined as design, hence it needs to be readable, clear, aesthetic and most relative and appropriate to what you are writing it for. Typography is now considered an art form with vaious studies and specializations.
Or for that matter lets take color, space, design elements, forms, shapes all have different connotations (i will not bore you with discussing each element, will write about it my other articles, as for now typo is enough)
It can be extremely excrutiating and a very tedious tack to get the work/design right and at the same time be approved by your client. However, it is wonderful to be a part of this company and learn new things and explore the opportunity of meeting people, reading minds and offering the best possible services.
This was just a glimpse of my journey at THR3E. I shall keep you updated about new things I learn here and can guide you in case you have any questions. My email address is riddhi@threeinteractive.com. I would love to have your comments, suggestions, ideas, thoughts and feedback as always.
Friday, August 20, 2010
THR3E Interactive.. the design house
I dedicate this blog solely for my company THR3E Interactive.. the design house. I am writing this blog to promote my company like most of the other companies do. I am not here to write how wonderful and unique our designs are or how we can serve you better than all other web & graphic companies, that is for you to decide. All I am here to do is, show you some of our designs which you can view and let me know if you would like to avail from our designing solutions.
As for now you can view our portfolio on http://www.threeinteractive.com/. Any suggestions, ideas, thoughts, opinions, feedback would be appreciated.
I shall keep you posted about our latest work from time to time.
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